With every one of Google’s most recent updates, many websites get clobbered in the rankings. Unfortunately, small business owners who contract out their search engine and online marketing work often bear the brunt of the fallout. There are some invisible killers to your search traffic, and you need to know what they are. Here are three examples of what might be causing your traffic drop.
If you've happened to look at your organic search traffic numbers in Google Analytics lately, you've likely seen a puzzling trend. It's quite likely the most searched term leading visitors to your website is "not provided." Huh?
Since October of 2011, Google has slowly waged a campaign to remove all search data from analytics for users logged in to Google products. Of course, Google has done everything within their power to increase...Read More
Nicholas Creative has recently launched a new website for Plas-Labs, a world leader in manufacturing equipment for research laboratories. With hundreds of products in the Plas-Labs inventory, Nicholas Creative designed and developed a site robust enough to feature the unique specifications and features of each. The site boasts a Drupal content management system.About Plas-Labs
Located in Lansing, Mich., Plas-Labs manufactures world-...Read More
I recently had the chance to speak to a small business owner who was having an issue with their paid search spending. They had a very limited campaign on Google AdWords, and the main impetus behind it was that one of their competitors had started bidding on their brand name. This competitor had started stealing some of their traffic and, in response, this business owner wisely started a campaign centered around their brand. With a high...Read More
More than 200 business and community leaders from the Greater Lansing region and beyond gathered in East Lansing’s State News Technology Center on December 13th for LAUNCHED 2012, the region’s premier celebration of local and regional business innovation. LAUNCHED 2012 was a part of the Capital Gains Speaker series. Nicholas Creative co-produced the fourth annual event with Live Concepts Media and Capital Gains.
From L to R:...Read More
Nicholas Creative recently launched a website for Data Recovery Group. With services ranging from personal photo retrieval to corporate server data salvage, Data Recovery was seeking a clean-cut site that informs prospects and drives sales leads. Using a Drupal Content Management System, Nicholas Creative provided web design and development services to create a functional and appealing online presence for the company.
Recently Google brought down the hammer on service providers like Raven Tools, who were doing the unthinkable— scraping Google's data to supply to their customers! Yep, they were crawling Google's data and returning it to their customers so people could track how they were doing on Google. Of course, this goes against Google's terms of service, but this has been going on for years with no real fear of Google...Read More
Everyone wants to be number one. No matter what it is that you do, you're taught your entire life that being number one is the most important thing in the world. In SEO, that's long been the prevailing need of customers, "Get me ranked number one!" Well, I'm here to tell you that it's really not that important.
Did you just hear the needle scrape across the record? Well, if you did sit back and relax. Everything's going to be okay....Read More
Nicholas Creative has recently launched the website for the new Eli and Edythe Broad Art Museum at Michigan State University. Following the innovative architecture of the building itself, comes a website to match its contemporary look. The responsive website was both designed and developed with mobile and tablets in mind— Nicholas Creative also developed mobile tours for the museum. The site boasts a Drupal content management system, E-...Read More
Nicholas Creative is pleased to announce the unveiling of its latest project: an online memorial designer for Inch Memorials, a custom memorial manufacturer. With the new web application, funeral directors will be able to give families a live preview of markers as they choose between hundreds of templates, thousands of design options and personalized messages.About Inch Memorials
Inch Memorials has been in the monument...Read More
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