Email Marketing That Delivers
The devil is in the deliverability
You're wasting time and resources creating an email message that doesn't reach your prospects. Make sure you thoroughly research the whitelisting process and deliverability rates of your email service provider. Outlook, Gmail, Yahoo, etc. were not created for mass emailing. Using them for this purpose will substantially diminish the impact of your efforts, as email servers will block your messages. As a final test, use a tool such as SpamAssassin to make sure your email will make it through spam filters.
