Recent News

Constant SEO Improvement Via Google Search Console (aka Webmaster Tools)

SEO can be a massive undertaking for businesses large and small. The interesting thing about SEO, though, is that you can bite off as large as small of chunks as possible as you try to improve your visibility in search engines. If you’re a small or medium size business, though, it’s likely that you don’t have an enormous amount of resources to direct to your SEO efforts. If this is your predicament, fear not, there are still some fairly low...

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Is Your Website Doing Its Job?

Here are three metrics that can help you find out.

As you consider improvements to your website, it pays to know what's working – and Google Analytics holds the keys. If don't have much experience with Analytics, it's easy to get lost in a maze of data, but it's not as scary as you think.

Let's run down some basic metrics that will tell you how well your site is working.

Landing page bounce rates

Bounce rate is the rate of...

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'Mobilegeddon' is Just the Beginning

'Mobilegeddon' didn’t pack the punch it promised—but what’s next?

In mid-April, Google launched a new mobile-friendly algorithm that, according to all the buzz, was going to significantly change mobile search. The update—dubbed “Mobilegeddon”—was supposed to give a substantial ranking boost to mobile-friendly site in Google’s mobile search results. 

Did it? Not really, according to most sources. The general consensus is that this is...

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Did Your Website Come With a Warranty?

Most goods, from computers to cars to condos, are warrantied as an assurance to consumers. But, what about services such as websites, IT support or consulting engagements? Think back to the last time you hired a service firm… did it guarantee results?

When investment in your website infrastructure can exceed the cost of a vehicle, or even a house, it makes sense for the vendor to warranty its services. If your web agency is unwilling...

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Google to Penalize Sites That Aren't Mobile Friendly

Are you still resisting the upgrade to a mobile-friendly website? You might have more motivation than ever to make the jump. Google recently announced that on April 21st it will release a mobile-friendly algorithm change.

Responsive website for AL!VE built by Nicholas Creative.

What does it mean? Simply put, Google intends to penalize...

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Factors You Didn't Know Were Impacting Your SEO

Lots of people claim to "know a bit about SEO," but the more of these people you talk to, the more you'll come to understand that most of what they know is a little dated.

The strange thing about SEO is just how fast it moves. Even if you did have a good grasp on things a couple years ago, if you haven't kept up, you're basically a dinosaur. People mention things like "meta keywords" and "keyword density" that are now basically...

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LAUNCHED Event to Celebrate Greater Lansing Business Innovation

Expanded annual event for local entrepreneurs to be held in Old Town Lansing, features Sleepwalker Spirits founders and final $10,000 Hatching competition

The sixth-annual LAUNCHED event, the Greater Lansing region's premier celebration of local business innovation, will be held in Old Town Lansing in recognition of the area's contribution to and support of local business development.

LAUNCHED 2014 will take place December 11 at...

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Guest Post: Let Your Web Designer Design Your Website

Guest post by Adam Henige, managing partner at Netvantage Marketing.

Netvantage just had its website re-designed by Nicholas Creative. We love it. We've received nothing but positive feedback so far, and we're proud to have it as the face of our internet company. As someone who's worked in, around and on websites for many years, I believe one reason we ended up with such a nice finished product was that we let the web...

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Twitter Analytics for the Masses

You’ve heard of Twitter, but are you familiar with Twitter Analytics? Twitter Analytics was previously only available to advertisers and verified users, but within the last week, it became available to all. As such, we feel obligated to provide a quick and dirty introduction.

The Twitter Analytics dashboard provides data for each individual tweet, including replies and promoted tweets. The data includes impressions, engagements and...

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Is It Time to Take Google+ Seriously?

If you've searched Google for a nearby business, chances are you're familiar with local listings, often plotted on a map central to your location—and if you're one of those businesses hoping to be found by consumers searching locally, it's critical to understand the value of a well-optimized local search presence.

On June 11, Google introduced "Google My Business," previously called Google Places, which it hopes will encourage small...

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