Paving the Digital Highway for Amsted Automotive's Global Dominance
Enter Amsted Auto, autoparts manufacturing powerhouse tracing its roots back to 1903. Boasting a global footprint with over 2,000 employees, Amsted Auto faced a digital puzzle – how to showcase their global influence, multitude of subsidiaries, and a vibrant array of advanced autoparts. Nicholas Creative stepped up to create a digital narrative that would not only echo their prowess but also showcase Amsted Auto as an undisputed leader in the industry.
The Challenge
Amsted Auto's story was complex. Born from mergers and acquisitions, their digital presence needed to mirror this intricate web. The mission was clear – amplify their global reach, give each subsidiary its moment in the spotlight, and visually bring their advanced autoparts into the limelight. They weren't just looking for a website; they wanted a digital landscape to echo their capabilities and drive a broader market reach.
Our Creative Fuel
For over a year and a half, Nicholas Creative collaborated with Amsted Auto's dynamic team, from marketing leadership to C-suite level executives to outside brand and design experts, to perfect key messaging. It was truly an environment of open communication and seamless collaboration. The goal was to not just revamp the website but to redefine how Amsted Auto presents itself to the world.
The website features animated breakdowns of specific parts; a fun and engaging way for site visitors to dive into the intricacies of disconnect systems, shift systems, park systems, and more. It's not only informative, but also a visual that captures the essence of their advanced manufacturing.
Our favorite feature? An interactive 3-D globe module that visually conveys Amsted Auto's global reach in manufacturing. The website’s use of videography and animation showcases that it's not just about autoparts; it's about being on the pulse of innovation, a message that resonates with their product offerings and mission.
Results
Amsted Auto didn’t want to be just a player; they aimed for market domination. The new website is a statement that declares "We make it, and we make it brilliantly." The site positions Amsted Auto as a go-to destination for all autoparts needs, creating a seamless experience for visitors to explore and understand their offerings.
"The previous website version we had was very basic so this is definitely a huge upgrade to that," said Jessica Simon, Marketing Project Lead at Means Industries. "We took our time to ensure it was user friendly on all ends and reflected our brand well, and we're now able to show the breadth of our technology and processes very well. Nicholas Creative wanted to ensure we had the best experience and we did."
With Phase 1 complete, Nicholas Creative is gearing up for the next chapters. Phases 2 and 3 promise even more – refining user experience, integrating advanced features, and keeping the digital momentum alive. The ongoing collaboration solidifies Amsted Auto's position as an industry leader, driving performance, efficiency gains, and premium value.
We take pride in contributing to Amsted Automotive's digital transformation, reaffirming our commitment to excellence in web development and providing tailored solutions for businesses in the manufacturing industry.
