Mobilizing the Power of Giving
American Charities is a nonprofit organization dedicated to uniting nonprofits, employers, and employees to drive collective social good. With a rich history spanning over several decades, they have raised and distributed over $900 million for more than 25,000 nonprofits globally. Additionally, they manage millions of dollars in grants to support employees impacted by disasters and emergencies.
The Challenge
As a long-term managed service client, American Charities and Nicholas Creative recognized the need to transition to a new platform and redesign the site to meet their growing needs. Some challenges that needed to be addressed were:
- Outdated Platform: Their previous platform was approaching end-of-life in 2025, making it imperative to transition to a platform that would serve their needs beyond 2024.
- Limited Marketing Capabilities: The original site, built a decade ago, lacked some modern marketing features, hindering the organization's ability to create engaging blogs and landing pages that their competitors were already utilizing.
- Complexity and Limitations: The platform's complexity made it challenging for the internal marketing team to leverage it effectively as a marketing tool. They needed a more streamlined and flexible solution to meet their evolving needs.
- Migration Concerns: With thousands of pages and blog posts, migrating content to the new platform posed a significant challenge. It was crucial to ensure no content or URLs were lost or broken during the transition.
Our Creative Fuel
Our mission was clear: modernize, streamline, and transform American Charities' website into a dynamic marketing tool. Comprehensive consultations were conducted to understand the client's goals and challenges thoroughly, laying the foundation for a strategic roadmap tailored to their specific needs. Drawing upon our 18 years of experience, we developed a custom web solution that prioritized flexibility, ease of use, and modern marketing capabilities. Meticulous attention was given to the migration process, ensuring that thousands of pages and blog posts were seamlessly transferred to the new platform without any loss of content or functionality, safeguarding the online presence they had built over a decade.
Throughout the project, our focus remained on creating a user-centric design that prioritized intuitive navigation, engaging visuals, and optimized performance, ultimately enhancing the overall user experience and driving increased engagement.
The Results
The new website provided American Charities with a modern and flexible platform that aligned with their long-term goals and objectives. With improved marketing features and a user-friendly interface, American Charities could now leverage their website as a powerful marketing tool to attract donors, partners, and volunteers. All content, including thousands of pages and blog posts, was successfully migrated to the new platform without any disruptions or loss of functionality. The streamlined platform empowered the internal marketing team to create and manage content more efficiently, driving improved productivity and effectiveness.
The website redesign project not only addressed American Charities' immediate challenges but also positioned them for continued success and growth in the years to come. Nicholas Creative is proud and thankful to have played a role in supporting their vital mission of driving collective social good.
