Viral Hair Product Shopify Website Sees Increase in Sales, Conversions, and Dollars
Voloom is a prominent player in the hair tools and styling products industry, known for its innovative offerings that have gained significant traction on Instagram and TikTok. Leveraging influencer marketing, Voloom has built a strong brand presence and attracted a large customer base seeking trendy and effective hair styling solutions.
The Challenge
Despite the majority of their sales originating from mobile platforms, their website was not optimized for mobile users. This led to a disconnect between user behavior and conversion rates. Voloom was experiencing a decline in conversions, signaling a need for strategic improvements to enhance user engagement and drive sales.
Our Creative Fuel
We devised a comprehensive strategy tailored to address their specific pain points and amplify their online potential. Initially, we provided managed support services but then recommended migrating to Shopify Plus for its scalability and reliability. Embracing a mobile-first approach, we prioritized the redesign of the website to furnish a seamless browsing experience across all devices, aligning with Voloom's target audience and sales channels.
Our favorite new feature is a customized video slider to showcase influencers using the products in action.
Results
Through the implementation of our tailored solutions, Voloom achieved remarkable improvements in their online performance. The new website contributed to a 14% increase in total sales, indicating a positive response from customers to the enhanced user experience and mobile optimization. Additionally, Voloom witnessed a 6% increase in average order value, reflecting improved customer satisfaction and willingness to explore additional products. Most notably, the focus on optimizing for mobile users resulted in a 17% increase in conversion rates, highlighting the effectiveness of our strategic approach in driving sales and customer engagement.
Our strategic approach not only addressed their immediate challenges but also set them up for long-term success in the competitive e-commerce landscape. Most recently, Voloom was acquired by iBeauty Brands as one of their bespoke, high-performance hair tool brands.